Jul 04, 2018 in Viewpoint
The science behind behavioural change
It is not easy to motivate people to participate in change. The psychological theory of planned behaviour developed by Fishbein and Ajzen, explains this by linking behaviour to beliefs.
- As a start, the employees must be convinced that the proposed behaviour is useful. If there is any doubt about usefulness, it is important to invest in interventions to convince employees otherwise. By, for example, giving them insight into the rapid changes happening in the world around us and what responding inadequately means for the company. This determines the attitude employees take towards the intended behaviour.
- In addition, it also important to address the question: what will others think of this new behaviour? This may include colleagues, partners, customers, etc. If a person suspects that the new behaviour will not be accepted, the motivation to change will be very low. Therefore, the subjective norm is very important. Whenever a new employee is hired from a firm that does not work according to the ABW method into firm that does, he/she will be quick to adapt.
- The third factor is one's conviction about his or her own capacity to actually change the behaviour. If you are convinced that quitting smoking is not within your capacity, every attempt to do so is doomed to fail. An intervention therefore must be focused on strengthening the competencies and tools needed to actually show the desired behaviour. This is the so-called personal effectivity. The concept of personal effectivity concerns the degree to which one is capable, or believes to be capable, to actually master the new behaviour.
This last, most crucial factor is often ignored. It goes without saying that people are unwilling to adapt their own behaviour when they feel they will never achieve the desired outcome anyway. Also with the change to flexible working, it is essential to take this factor into account. This is precisely where Mapiq can offer support. Employees must feel that they can work well anywhere because Mapiq shows them that there is a place for them everywhere. Mapiq minimizes the fear of wandering aimlessly through the building for hours.
Exploring ideas at the intersection of bricks, bytes, and behavior. Subscribe to our monthly newsletter.
Viewpoint / Dec 11, 2019 / André van Dixhoorn
From the need for innovation to the needs of employees
As promised, December is all about our smart office story. Starting five years ago, at the kickoff of our very first corporate project: The Edge of Deloitte. Back then, I was one of the two software developers at Mapiq, responsible for building the smart office platform that is now running at our...Read more
Viewpoint / Dec 05, 2019 / Anne Wernand
Smart technology in the USA and Europe: which continent is the most innovative?
Last month, we’ve had the pleasure to go to New York for the Real Estate Tech Week. We’re naturally curious to see how activity-based working and smart technology work in other countries all over the world. And what better way to find out than to ask. So, we sat down together with Sophie Mathieu,...Read more