Jul 04, 2018 in Viewpoint
The science behind behavioural change
It is not easy to motivate people to participate in change. The psychological theory of planned behaviour developed by Fishbein and Ajzen, explains this by linking behaviour to beliefs.
- As a start, the employees must be convinced that the proposed behaviour is useful. If there is any doubt about usefulness, it is important to invest in interventions to convince employees otherwise. By, for example, giving them insight into the rapid changes happening in the world around us and what responding inadequately means for the company. This determines the attitude employees take towards the intended behaviour.
- In addition, it also important to address the question: what will others think of this new behaviour? This may include colleagues, partners, customers, etc. If a person suspects that the new behaviour will not be accepted, the motivation to change will be very low. Therefore, the subjective norm is very important. Whenever a new employee is hired from a firm that does not work according to the ABW method into firm that does, he/she will be quick to adapt.
- The third factor is one's conviction about his or her own capacity to actually change the behaviour. If you are convinced that quitting smoking is not within your capacity, every attempt to do so is doomed to fail. An intervention therefore must be focused on strengthening the competencies and tools needed to actually show the desired behaviour. This is the so-called personal effectivity. The concept of personal effectivity concerns the degree to which one is capable, or believes to be capable, to actually master the new behaviour.
This last, most crucial factor is often ignored. It goes without saying that people are unwilling to adapt their own behaviour when they feel they will never achieve the desired outcome anyway. Also with the change to flexible working, it is essential to take this factor into account. This is precisely where Mapiq can offer support. Employees must feel that they can work well anywhere because Mapiq shows them that there is a place for them everywhere. Mapiq minimizes the fear of wandering aimlessly through the building for hours.
Viewpoint / Feb 18, 2019 / Anne Wernand
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